Tag: color palette

The Branding Psychology of Your Color Palette

11 Apr, 2017 , , ,

The color palette of your book or brand is an important symbol of what your brand stands for. Before even reading the words, readers and clients will form conscious and subconscious associations with the colors you choose. In fact, over 90% of shoppers make a decision based on color and visual aesthetics! Make sure your […]

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